Here are some quick lessons we’ve learned from “Free” in the enterprise: Free is not a business model, it’s a marketing and distribution tactic. Don’t forget this, and don’t get distracted into thinking otherwise. Free is not an excuse to make a lesser product, in fact it forces you to make a better product or no one will ever pay. Free will expand your market size and scope instantly; make sure you’re prepared, and make sure you can survive and t
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http://www.smallcompanybigimage.com/social-media-marketing-twitter-lesson-from-guy-kawasaki/#more-487 This morning 600 people gathered in La Jolla (San Diego) to hear Guy Kawasaki talk about “Social Media to Market Your Business”. Photo source: Adjix TwitPic Guy treated us to a powerful tutorial on how he uses social media (and by social media I mean mostlyTwitter) to build his new venture, Alltop.  The lesson was so valuable because he visited e
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